Mary Katrantzou x the Outnet

Merging traditional techniques, such as lace making, and developing those even with the help of digital equipment. The collection for THE OUTNET is captured in a film studio to reflect the concept of ‘realism meets surrealism,’ an idea that Mary enjoys experimenting with.
Through the use of cutting-edge technology, our brand is able to create prints in-house and manipulate real patterns into abstract forms. Mary said ‘the focus of this collection was to take something that’s never been seen, change its premise, its color and play with scale.’ The result of this digital manipulation is an abstract animal print, one that originated from an elaborate floral.

"The focus of this collection was take something that's never been seen, turn it on its head, change its premise, its color, its scale."
Mary Katrantzou