The Spring/Summer 2020 Mary Katrantzou show at the Temple of Poseidon is staged to mark three decades of ELPIDA, a charity dedicated to supporting children suffering from cancer. Established by Mrs. Marianna V. Vardinoyannis in 1990, ELPIDA has raised awareness of childhood cancer in Mediterranean and Balkan societies, mobilising volunteers and donations and achieving huge fundraising goals. She launched the first Bone Marrow Transplant Unit in Greece in 1993, where more than 732 children have received transplants, and established the first Oncology Children Hospital in Greece in 2010.These medical facilities give hope to thousands of children and their families from both Greece and neighbouring countries to be cured from cancer and other neoplastic diseases. Before the establishment of ELPIDA, children suffering from cancer were condemned to their fate because no state could cover the high cost of therapy.
The hospital was offered to the Greek nation to give access to all children regardless of financial capacity: today it receives 80% of the childhood cancer cases in Greece, around 280 new cases annually, curing 3 out of 4 children completely. More than 1,600 families of sick children have been hosted for 1-2 years time at the ELPIDA Guest House, established in 1999. They offer a new home, and a new hope.
Supporters of ELPIDA have included Kofi Annan, Bill Clinton, the Pope, Queen Rania of Jordan, Brigitte Macron, Michael Schumacher, Barack and Michelle Obama and the late Diana, Princess of Wales. Mary Katrantzou is proud to be able to celebrate and support this charity with our Spring/Summer 2020 show.
To support ELPIDA Association of Friends of Children with Cancer with a donation please visit: